Aug 12th 2012, 18:42:06
Video games are, I think, definitely working the same way. If any of you have kids, have they used sites like "miniclip"?
I am seeing an amazing result in my son (age 8) where the need for a "new / different" game comes on so quickly that he rarely finishes any game's storyline. In fact, some games have left me wondering "is that all? That was so short!" only to realize that for a large majority of younger users, they never make it to the end anyway.
Today's successful persistent world MMO's are addressing this with content updates, methods to drive user interaction changes, and cross-promotion of new games/products/services within the worlds.
I think social media is rapidly increasing our exposure to new content as we share music, videos, websites, images and even people faster than ever.
So, what next? Is there a way to harness this behavior mechanism, or should we be focusing on "curing" it? For example, blocking the chemistry in the brain, or addressing the root-cause behavioral mechanisms? Or should we say to hell with it and figure out how to profit off it ourselves? ;)